OUR TEAM
![Erik Erik](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Erik.png?fit=150%2C150&ssl=1)
ERIK STRIK
CEO
For many years, Erik Strik worked with the industry’s leading print pioneers, leading the search for colour consistency and practical, fresh approaches to eliminate the everyday problems that arise on the factory floor. If you know Erik then you’ll also know that his enthusiasm for delivering perfect colour, consistently, at any scale and right across a large format workflow – no matter what the environment or how complex – is the driving force behind PrintFactory.
![Simon Simon](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Simon.png?fit=150%2C150&ssl=1)
SIMON LANDAU
GLOBAL STRATEGIC PARTNERS DIRECTOR
Simon has worked in large format, digital and offset printing for almost 30 years. He’s our high-end colour guru, a specialist in all things technical. It would be fair to say that he has a huge wealth of knowledge and practical experience in setting up advanced colour managed and streamlined production workflows, now primarily in digital wide format and industrial markets. Simon makes it his mission to evidence the tangible benefits of automated, colour managed technologies for Large Format printing companies, stuck in a traditional and wasteful workflow rut, to maximise their profitability.
![Ivan Ivan](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Ivan.png?fit=150%2C150&ssl=1)
IVAN KHOO
GLOBAL SALES DIRECTOR
Originally from Singapore, now based in Shanghai. Ivan has over 22 years of sales management experience across Asia Pacific including Japan. With his passion for colour management and a strong believer of digitalisation in prints – Ivan joined PrintFactory Asia Pacific in 2015 as the Managing Director making waves in China and the industry. His extensive market knowledge was built on from his earlier career in advertising, sales development, marketing programs and providing training in colour solutions. Ivan is responsible for Commercial Projects globally. Ivan is known for his exuberant energy and leadership qualities.
![Mirko Mirko](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Mirko.png?fit=150%2C150&ssl=1)
MIRKO VRIELINK
GLOBAL WORKFLOW CONSULTANT
Mirko is a hands-on technical expert, ensuring our customers get maximum benefits from PrintFactory’s automated production processes. His expertise covers all kinds of client environments, ensuring best practice for large format printing workflows is shared worldwide.
![Kevin Kevin](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Kevin.png?fit=150%2C150&ssl=1)
KEVIN CHUANG WEN-KAI
TECHNICAL MANAGER APJ
Kevin brings his expertise to PrintFactory in the role of regional technical manager. As a keen problem-solver, our customers in the region benefit from Kevin’s insights about unique, day-to-day challenges in LFP and his excellent, practical solutions to get the best from PrintFactory.
![Serene Zhu photo Serene Zhu photo](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2024/09/Serene-Zhu-photo.jpeg?fit=150%2C150&ssl=1)
SERENE ZHU
PRE-SALES ASIA
As a Pre-Sales Specialist for Asia, Serene supports partners, dealers, and customers in Japan, providing expert guidance and assistance to ensure successful implementations and optimal use of solutions.
![Danny Qui Danny Qui](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Danny-Qui.jpg?fit=150%2C150&ssl=1)
DANNY QIU
SALES DIRECTOR CHINA
Danny Qiu is the Sales Director of PrintFactory China. He graduated from Shanghai Publishing and Printing College and has seven years of experience in the digital printing industry. Danny is the head of the Sales department at PrintFactory China. Due to Danny’s enthusiasm and responsible attitude toward every customer, our business has grown in the past year. PrintFactory has gained recognition in the Chinese market and achieved good sales results!
![Kristel Kristel](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Kristel.png?fit=150%2C150&ssl=1)
KRISTEL MONCAREY
GLOBAL SUPPORT AND QA DIRECTOR
Kristel has worked in the industry for over 15 years, seven of which have been hands-on in production. Understanding the technical challenges of large format print, she’s always on hand to help our customers improve their pre-press and production efficiency.
![Tasha Freyer Tasha Freyer](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2024/09/Tasha-Freyer.jpeg?fit=150%2C150&ssl=1)
TASHA FREYER
SALES DIRECTOR NORTH AMERICA
Tasha brings over 25 years of invaluable experience in the digital printing industry to PrintFactory. Her exceptional proficiency in collaborating with resellers and manufacturers is evident, underscoring her ability to foster strategic alliances that drive PrintFactory’s growth trajectory in North America. With a deep-seated commitment to excellence and a proven track record of delivering results, Tasha is poised to elevate PrintFactory’s market presence and empower its partners to thrive in an ever-evolving landscape.
![Ernst Freyer Ernst Freyer](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2024/09/Ernst-Freyer.jpeg?fit=150%2C150&ssl=1)
ERNST FREYER
OPERATIONS MANAGER NORTH AMERICA
Ernst boasts over 30 years of diverse industry experience, highlighted by leadership roles in software development and entrepreneurial ventures. His tenure at a wide-format printing software developer in North America saw him excel in operational oversight, software support, and customer satisfaction. Prior to this, Ernst thrived as the owner of a successful pet supplies business, showcasing his prowess in IT, marketing, and CRM operations. His career journey also includes significant contributions to project engineering and technical support. Beyond work, Ernst enjoys cycling and hydroponic gardening, reflecting his commitment to sustainability. With his wealth of experience and leadership acumen, Ernst adds invaluable expertise to PrintFactory.
![Debra Debra](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2024/09/Debra.jpeg?fit=150%2C150&ssl=1)
DEBRA HOBDEN
GLOBAL MARKETING DIRECTOR
Debra is an experienced global sales and marketing professional who supports PrintFactory’s teams and dealers in communicating the value of PrintFactory’s software tools to customers. She is a proven leader with over 20 years of experience in business development and professional services, skilled in revitalizing companies through strategic rebranding and product redesign.
![Angela Angela](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Angela.png?fit=150%2C150&ssl=1)
ANGELA VAN DEN AKKER
BACK OFFICE & LEGAL MANAGER
Angela plays a central role, supporting our management teams and organizing our PrintFactory attendance at events and exhibitions throughout the year. Angela keeps an eye on everything, ensuring our teams are always available for customer support, worldwide.
![GIO GIO](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/GIO.jpg?fit=150%2C150&ssl=1)
GIOVANNI GIGLIOLI
HEAD OF SALES AND OPERATIONS ITALY
Giovanni has over 25 years technical and commercial expertise in digital, conventional and screen printing. He is dedicated to colour, from photographic capture, through vision to printing.
Gio is responsible for providing innovative solutions to improve and speed up production processes for PrintFactory customers across Italy
![Karl Norman Karl Norman](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/10/Karl-Norman.jpeg?fit=150%2C150&ssl=1)
KARL NORMAN
APPLICATION SPECIALIST IN TEXTILE & LARGE FORMAT DIGITAL PRINTING
In his recent roles at Durst Group AG Karl found his niche in industrial digital printing.
Karl’s extensive background and wealth of experience make him a valuable addition to the PrintFactory team. He will play a pivotal role in assisting customers with complex installations and adding his expertise to our textile software development efforts. Karl’s commitment to excellence and innovation aligns perfectly with PrintFactory’s mission to deliver top-tier solutions in the world of digital printing.
![Pedro Pedro](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Pedro.jpg?fit=150%2C150&ssl=1)
PEDRO SOUSA
SALES DIRECTOR LATAM
With more than 20 years of experience in the printing industry, Pedro began his career in the family screen printing company, taking over, leading, and evolving the entire production of digital printing as well as specializing in large format printing and all its range of services. His experience includes working as a product specialist in software integration (SaaS), as a pre-sales and technical team leader, and as an international sales manager for customers and distributors throughout Latin America.
![Gabriel Gabriel](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Gabriel.jpg?fit=150%2C150&ssl=1)
GABRIEL GONZALEZ
TECHNICAL SUPPORT DIRECTOR LATAM
Gabriel has worked in the graphics industry for almost 20 years, beginning in the prepress and color management industries before moving into digital printing. He has had the privilege of collaborating with major distributors and customers in various Latin American countries. His experience in graphic communication, packaging, sign & display, and textiles, as well as in the design and production process, has enabled him to consult with large companies in the industry. Across all these visits where customers encountered various production issues, workflow constraints, and color challenges, the software has always contributed to improving and solving problems in production and workflow, generating rapid profitability and saving time and money as a result.
![Adam Adam](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Adam.png?fit=150%2C150&ssl=1)
ADAM CHAMBERLAIN
PRESALES AND SUPPORT
Adam’s experience with day-to-day large format print challenges and end-client requirements helps him deliver a top-notch service to our customers. His technical know-how ensures our dealer network and their customers get optimum results.
![Michelle Michelle](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Michelle.jpg?fit=150%2C150&ssl=1)
MICHELLE BODARY
HEAD OF SUPPORT USA
Michelle brings over 16 years of experience in the graphic communications and printing industry. With a Bachelor of Technology in Graphic Communications, she has excelled in various roles, including prepress, customer service, and sales. Throughout her career, Michelle has specialized in technical support and training, effectively resolving complex color management and highly technical issues.
During her eight-year tenure with GMG Color, Michelle acquired extensive expertise in supporting PrintFactory software, which eventually led her to take on the role of support for PrintFactory USA. Her dedication to customer satisfaction and diverse skill set make her exceptionally adept at providing seamless support for our clients.
![Claudio Claudio](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/Claudio.jpg?fit=150%2C150&ssl=1)
CLAUDIO ERRIU
ACCOUNT MANAGER - EMEA
Claudio is a seasoned software professional with over 15 years of experience working in the industry. He is adept at handling technical and accounting queries with great logic and efficiency.
As a proven account management professional, Claudio has demonstrated exceptional communication skills, analytical ability, and strategic planning expertise. He is highly detail-oriented and goal-driven, with a track record of deescalating high-stress situations and achieving sales targets.
In addition, Claudio is skilled in developing effective strategies to retain customers and maximize customer satisfaction
![Vio Vio](https://i0.wp.com/printfactory-china.cn/wp-content/uploads/2023/05/My-project-31.png?fit=150%2C150&ssl=1)
VIO MOUTIA
ACCOUNT MANAGER - UK, FRANCE & NORTH AMERICA
Vio supports PrintFactory’s Dealers and Customers, as well as our internal sales and tech teams, to ensure their day-to-day sales, technical queries and overall customer experiences are met. Vio has many years’ experience in sales, contract negotiation and has worked at a dealer for many years – so she understands the LFP Industry. Vio loves to travel and meet new people in her spare time.